When it comes to seafood in Nova Scotia, many of us think that a fish is a fish is a fish. But an increasing focus on export and commodity markets in Nova Scotia is stripping the identity and value away from our seafood. So how do we maximize the value of our small-scale, community-based fisheries and aquaculture operations?
Here in Nova Scotia, we have some of the best ocean access in the world. We have over 13 thousand kilometers of coastline where small-scale, community-based fishers use age-old and low-impact fishing methods. We have emerging world-class aquaculture producers, too, from land-based recirculating aquaculture systems to low-impact, community-based shellfish farms.
With over $1.6 billion in seafood exports, Nova Scotia is Canada’s number one seafood exporter. But it’s becoming increasingly difficult to retain the value of our seafood in Nova Scotia when the majority of our premium fish are exported in a faceless, global commodity market. According to One Nova Scotia’s 2015 report, Now or Never: An Urgent Call to Nova Scotians, over 90 per cent of Nova Scotia's seafood is exported to foreign markets, often with little domestic processing before it goes abroad.
Consider one of Nova Scotia’s seafood poster children: haddock. Haddock exports represent the most significant loss of value in any groundfish species in our province. Less than 6 per cent of the exported weight of haddock is as fillets. Instead, fish is shipped out whole to be processed somewhere else. By not processing it here in Nova Scotia, we lost over $7 million in direct export revenue in 2011 alone, and that doesn’t take into account the loss of associated economic activity from employment in the processing sector.
Small retailers can’t step in and change this because our provincial government maintains antiquated fish processing regulations that are a direct consequence of this commodity market export focus. New and innovative businesses like ours (Afishionado) can’t access some types of fish we want, let alone fillet it. There is a moratorium on groundfish processing licences, so we have to rely on the increasingly scarce supply of community-based processors who can cut haddock for us and who are also under duress.
Let’s be clear: exporting isn’t bad. We’ve relied on it for centuries and will continue to do so. The tricky thing is, however, when we focus exclusively on the bulk commodity market without telling the story of our seafood — and celebrating it — we lose value, we lose identity and we lose the opportunity for local access. The haddock you eat in fish and chip shops throughout the province was probably caught here but sent on a worldwide odyssey where it was cut abroad, most likely China, and frozen twice before returning to the province.
This message really hit home recently when, sadly, one of our shellfish suppliers drowned while on the water. There are inherent dangers to life on the sea. But if our producers are competing on a convoluted and faceless commodity market, then is it really worth it to brave the perils of the sea? Cheap prices devalue the reality of their livelihoods.
We need to process our own seafood so that we can tell its story and celebrate the communities where it came from. If we want to benefit from place-based marketing, then we need to be able to access that product here in Nova Scotia. Consumers abroad need to be able to distinguish our products in the convoluted global commodity market. We have a robust, independent inshore fleet that could be back out on the water fishing.
Nova Scotia has the story. We have coastal communities that would benefit from branding and storytelling. We can embrace and celebrate a culture that has sustained our province’s growth for centuries. If we don’t have the ability to distinguish a fish by how or where it was caught or grown, or on what scale it was caught or grown and by whom, then we’ll just be another producer of commodities stripping value from our beautiful seafood resource.