THE SCOOP: Q&A with the Good Robot Events Team
From the outside looking in it appears as though the folks at Good Robot Brewing are having fun, and that's because they are. Looking a little closer, what becomes immediately evident is that their customers are too, and a lot of this can be attributed to the ever-changing roster of new, and sometimes crazy, events that they host at their brewery. It's a wild ride and one that we at Curated Magazine have a great appreciation for. Beer, after all, is meant to be fun, so kudos to the folks who are showing us that life doesn't need to be so serious all the time.
YOU GUYS SEEM TO HAVE AN ENDLESS SUPPLY OF NEW EVENT IDEAS. WHERE IS ALL THIS CREATIVITY COMING FROM?
Katie: All three of us have a tonne of experience with music festivals and music industry things. The co-founders here travel a lot as well. I think we all get a lot of inspiration from our travelling and our past experiences, and then when you put a bunch of weird brains together what you get is magic.
YOU GUYS ALSO SEEM TO BE COMFORTABLE WITH TAKING RISKS, KNOWING FULL-WELL THAT SOMETIMES IDEAS WON'T WORK?
Georgie: I think the measurement of a successful event isn't just about the monetary side. Sometimes it's about fun, sometimes it's about good partnerships and sometimes it's just about a great learning experience. So we keep that in mind when we create events here.
I SUPPOSE THE FREAK LUNCHBOX EVENT WOULD BE A GOOD EXAMPLE?
Sam: I think the idea behind it, and I have to credit Katie and Georgie for this, is trying to bring people into craft beer week that might have been excluded in the past.
Katie: They're also bringing in their staff as well and will be brewing a Sour Cherry Blaster beta beer with Kelly. It's going to be super fun.
Georgie: This event is really about accessing different things that customers love. People love going to Freak Lunchbox because people love candy. We love candy, our staff loves candy, so why not do a candy event.
ARE YOU GUYS EXCITED ABOUT NOVA SCOTIA CRAFT BEER WEEK?
Sam: For sure. I should point out that this year's craft beer week marks our third birthday as a brewery. We started from extremely humble beginnings and now we're here.
Katie: There are a lot of tap take-overs during craft beer week, which are great, but we're looking to give people some different options.
WHAT OTHER EVENTS DO YOU HAVE COMING FOR NOVA SCOTIA CRAFT BEER WEEK?
Georgie: We've also teamed up with Afishionado. We're going to be serving oysters and will have an oyster Gose on site that day, which is really fun. We have some great barber shops in town, so on another day we will have three barbers coming in to do buzzcuts on site, and we'll also have a tattoo day as well where we're working with a well-known local tattoo artist.
AFTER CRAFT BEER WEEK, WHAT'S GOING TO BE THE NEXT BIG EVENT FOR YOU GUYS?
Georgie: We will be doing Hair of the Dog again. It's an off-site beer garden where folks can bring their dog with them and enjoy craft beer. It's an on-leash event, but it's still really fun. This year the event will be at the Garrison grounds. We're actually teaming up with the Halifax Pop Explosion and the Nova Scotia chapter of the SPCA to throw Hair of the Dog II and it will be happening on the weekend of June 30 and July 1.
Katie: It was really a great event last year and we want to build on it by adding some more programming.